A do-it-yourself attitude has already eroded so much of the perceived value of professional interior design services. It is a trend that will be with us for a long time to come. It’s up to you to develop strategies and “evolve your business” to succeed in this challenging environment. Please check out my video below, more »
How Would You Work With A Design Professional? Every client approaches a design project in their own way. There are clients who already understand and appreciate the value of hiring a professional. They look to an interior designer, architect, lighting professional or landscape designer to complete a project. It may be these clients appreciate professional more »
Connecting with Today’s Interior Design Clients With Twitter, Pinterest, Facebook and DIY websites, there is an avalanche of information for consumers of interior design ideas. For some, this has created a perception that a design professional may not be needed. In this video I’m inviting you into a conversation here to talk about some concrete ways more »
Reaching Interior Design Clients in a DIY Climate – I’ve been intrigued by the changes in our economy and with our customers. While there is a “recovery” in some respects, there is still an air of “scarcity” as well. People are nervous about their futures and very much want to spend money, and do, but more »
High Point Lesson–FOCUS your attention on the clients that matter! In this case, it has become clear that the winner in the furniture shuffle is the interior design professional, not the retailer. While retail sales remain sluggish and/or decline, high-end interior designers are still placing orders.
Design project pricing is a big concern, especially for small projects. Most designers set their sights only on large projects, because there’s a great deal of work involved regardless of project size. But, potential clients come with budgets of all sizes. The key to getting the most for your services is to be strategically flexible more »
Potential clients need to have an advance perception of your value, before you tell them what you are going to charge. Find out how to approach a project from the start, how you interview, and what you present for a perception of high quality and value. For additional information on successfully negotiating your terms, see more »
The term “Do it yourself” has become so common that the acronym is nearly as recognizable as LOL or OMG. It’s DIY. And although people have been applying the DIY philosophy to more and more aspects of their everyday lives, no place has it been more apparent than the industry where it all seems to more »
Despite today’s temptation towards bare-bones pricing, there are firms today who keep busy without compromising their fees or creative edge. This is where, I believe, you’ll find the healthiest of relationships between client and design firm.
As I finished reading Civility: The Twenty-Five Rules of Considerate Conduct by P.M. Forni, I thought back on the lessons in good manners my parents taught me as a child. Looking at modern life today, I’m convinced it’s the little everyday habits that really can make our world a better place to live. And how more »