Building Your Social Media Brand

I don’t need to tell you how important social media is to marketing your interior design business. Any marketing expert will tell you that social media is the place you want to be if you want to be visible to potential clients and influence their choice of designer. Just spend a few minutes on any of the major platforms – Facebook, Twitter, YouTube, Pinterest, Houzz – and see for yourself.

Having a presence on social media has become a necessity, the way having a listing in the Yellow Pages used to be. It is one the first places people are going to go when they are looking for a designer. But having a presence is not enough, because the person who is looking doesn’t just want to hear from you, they want to hear from others who have done business with you to get their opinions and advice. That’s the thing about social media; it is not one-to-one, it is one-to-many. It’s not a stage; it’s a hive.

Word-of-mouth is your strongest referral, and that goes double for social media. In the social media marketplace, your brand is only as good as what others say about it. So along with making the effort to post or tweet to promote your firm and establish your expertise, you need to spend some time getting others to say good things about you. Having someone “like” your firm or pictures of your projects is fine, but what you really want are posts from clients, teammates, vendors, contractors and others who can attest to your expertise, creativity, professionalism, reliability and affability. They don’t have to be long or involved. A few words from a lot of endorsers is better than a lot of words from just a few.

Pictures of your projects and your own statements about your work speak for your unique design sense and talent. Testimonials affirm that you are someone the client wants to do business with. Together they create a powerful brand that will help you to stand out from all the other buzz in the hive.

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