Category Archives: Business Success TIps

Discover What Your Clients Really Want

design master class

Happy clients bring more business. A happy client is one who feels his or her needs and wishes have been met. But we all know that often what people say makes them happy is not really what makes them happy, or as happy as they thought they would be. To ensure your own business success, it’s your job to know what it is your clients really want.

Of course, as a design professional you’re trained to walk your client through an extensive list of programming questions. The answers will help you understand your client’s needs and wants, priorities, project scope and budget. But what about their secret wish? What is it the client wants that they’re not telling you?

I’ll let you in on a little secret. I’ve talked with a lot of designers and their clients, and I can tell you that what today’s clients want most is more control over their projects. They want to feel that they’re in partnership with the designer and not part of some “mysterious” process where they don’t know what the designer is doing or thinking until they get the final result and the bill. The key to making your client happy is retaining your control while making the client feel that he or she has more control.

Once you’ve found that key, you can land that project. To find out how, I invite you attend my upcoming design marketing Master Class at High Point Market, Wednesday, April 9, from 10:00 AM to 3:00 PM at the High Point Theatre at the Transportation Terminal. Learn how to position your brand, package your services, and optimize your pricing so that you can maintain design integrity, professional (and personal!) satisfaction, and give clients what they want—more control over their projects. For more information, visit or register at .

Evolving Your Business in 2014

A do-it-yourself attitude has already eroded so much of the perceived value of professional interior design services. It is a trend that will be with us for a long time to come. It’s up to you to develop strategies and “evolve your business” to succeed in this challenging environment. Please check out my video below, where I provide the outline of my presentation for doing just that. Then, I invite you to make arrangements to attend one of my seminars. Because if your business doesn’t evolve, it’ll go extinct.

In response to what I see as one of the most transformational trends to affect the interior design industry in the twenty years I’ve been involved with it, I’ve created a brand new speaking presentation entitled, “A New Conversation—Evolving your Business with the DIY Consumer.” If you’ve been keeping up with my recent correspondence and YouTube channel posts, you know what I’m talking about. Now, I’m happy to announce that this 2-hour presentation has been approved by IDCEC for 0.2 CEU value (CEU-102845), to fulfill your continuing education needs.

I’ll be taking this, and my other signature presentations, “Deciding What You Are Worth and Charging It” and my “Master’s Class,” on the road in 2014! I’ve booked a number of speaking engagements already. Please check out this list( to see when I’ll be in your area. If you don’t see an opportunity near you, please contact me, so we can schedule a presentation, seminar or private workshop, for your organization or company, soon.

All the best,

Here is one designer’s take away from my presentation.

To review and reserve my speaking services, see our speaking page.