Determining and Marketing the Value of Your Interior Design Services

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By Rachel Ward

As the economy continues to hang precipitously in the balance, many interior designers find themselves struggling to find ways to communicate the relevance of the service they provide.   

The first recommended step is for an interior designer to clearly define the value that they bring to a particular market segment, whether for a commercial or residential application.   Some examples of improvements that quality interior design can provide are:

     

  • Boost office productivity
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  • Increase sales
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  • Attract a more affluent clientele
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  • Provide a more relaxing hospital stay
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  • Increase a building or home’s market value

Once an interior designer has established the value and worth of their service, they need to translate that message to consumers and potential clients, in a cost effective way.   Some economical ways to advertise and increase visibility are to:

     

  • Write articles, columns or books
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  • Market online (i.e., web-based portfolio, online press room, etc.)
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  • Speak publicly at events such as design markets and shows
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  • Align with professionals in related fields, such as architects, construction contractors, and real estate agents
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  • Network by volunteering or through referrals, host or sponsor meetings or launch a mentoring program
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  • Obtain referrals and testimonials and incorporate them into your marketing
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  • Develop a direct mail campaign with an incentivized call to action

Presenting one’s expertise in an educational and widely-accessible manner is crucial when attempting to convey value to consumers. As a general rule, clients who are exposed to design are more open to the idea of employing interior design services. Likewise, clients who are educated in design, even if only through their own internet and magazine research, are more likely to realize the value of interior design.

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