What Does “Getting Published” Mean Today?

You can have a successful design business without getting your projects published or winning awards. Still, without question, getting published helps to solidify your reputation as a talented, experienced and in-demand professional. It can introduce you to a whole new pool of clients while serving at the same time as a kind of tacit endorsement of your work.

For designers today, the question is where should they get published. With the Internet and social media, there is a lot of self-publishing that goes on today. Sites like Houzz, Pinterest and Instagram, as well as Facebook and Twitter, make it easy for designers to “publish” their own work in many places in addition to their own websites and blogs. This is great marketing and can help get you noticed, but it doesn’t carry the same “stamp of approval” as being published by a third party.

Print magazines, both national and regional or local, still carry some weight as arbiters of taste. Most have standard policies about whether they accept unsolicited projects for publication and in what form. You should consult the editorial staff or website, if there is one, for information about submitting a project for consideration.

Fewer people are purchasing magazines these days, and there are fewer print magazines to choose from. Many magazines have gone electronic and can be found only online. The added bonus of being published online is that you can then link to the article through your website and social media platforms, increasing the number of viewers who will see it. Similarly, there are third-party blogs that cover interior design and decoration, and they, too, published projects from time to time.

Where you published depends a lot on who you want to see your project. Print magazines will reach a more traditional audience, online publishing a more contemporary one. Also, keep in mind that magazines, even online ones, had a limited publishing schedule and can only cover so many projects a year. It helps to get in early on their editorial planning process before they fill up for the year.

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