Prospects for interior design firms continue to improve as we move into the busy fall season. Demand remains strong, but with more clients choosing to take on smaller projects themselves, competition for larger, more lucrative projects has increased. Is your firm in shape to compete in today’s market? Take our three-point fitness test and find out.
Can clients find you? The Internet and social media are where prospective clients are going to search for design ideas, products and designers. Does your firm have a strong online presence? Is your website up to date? Are you using search engine optimization (SEO) and/or Google ads to make your site easy to find? Do you have a blog on your site? Do you have a presence on Houzz? Facebook? Pinterest? Instagram? That’s where your competitors are. You should be there, too.
Do you have the right stuff? Today’s clients are looking for firms that can do it all. Do you have a design team and the range of skills to execute projects from start to finish? Demand for contractors and tradespeople is high; can you draw on a reliable network of providers when you need them? Does your firm have expertise in more than one area of design? The more flexible you are, the better positioned you will be to take advantage of new opportunities.
Do you have a compelling value proposition? How do you distinguish your firm from the competition? What do you bring to the table in addition to great design? Are all the members of your design team trained to interact professionally with clients and deliver the highest level of customer service? Can former clients attest to your firm’s ability to bring projects in on time and within budget?
If you can answer yes to these three questions, congratulations; your firm is fit to compete. If not, start working on the areas where you are weakest. At DMC, we’ve helped many firms grow their business by improving their strategy, marketing and management. Contact us for a confidential consultation to see what we can do for you.