I am often baffled at the number of interior designers who still do not have websites for their firms. Word-of-mouth continues to be the best marketing tool for most designers. But these days even a word-of-mouth referral is likely to send a prospective client to the Internet to take a look at your portfolio. Do you really want to send them to Houzz or Pinterest, and straight into the arms of your competitors?
Community sites like Houzz and Pinterest are great ways to promote yourself and attract new clients. Your clients, however, have websites for their businesses, or their companies do, and they will expect you to have one, too. More importantly, your website is where you get to tell your story and to put your best work on display. You can show prospective clients what makes you unique and why they should hire you and not just a designer that happens to live close by.
The prevalence of mobile technology has raised the stakes even higher. You need a website that looks good not only on a PC or laptop, but also on a tablet or smartphone. More and more affluent consumers are using mobile devices as their primary tool for shopping and searching for information online. That is where they go to whittle down their choices.
According to Carolyn Everson, Facebook’s VP of Global Marketing Solutions, the average person checks his or her mobile phone 100 to 150 times a day. Often they begin a search on their phone and then follow it up later on their tablet or laptop. You want your website to make a good impression no matter what size screen it is being viewed on.
We are all overwhelmed by the degree to which technology has taken over our lives. At the same time, we rely on it to help us navigate our busy schedules. Your clients are no exception. Make sure that when they go looking for you online, they can easily find you. And when then do, that you are looking your best.