Designing is not what it used to be. Business has picked up, but designers are still receiving many requests for smaller projects. People are more careful with their money. They’re willing to sacrifice quality for appearance as long as they can save some cash. And they’re reluctant to pay for professional design services if they can find another way to get the result they want. Design excellence and lasting value don’t have the allure they once did.
I see a lot of designers struggling with this situation. Projects have become more of a chore, and they’re trying to figure out how they can meet client demands and still remain profitable. One trend I’ve noticed lately is smaller firms merging to make themselves more competitive. By combining forces, these firms gain the talent and critical mass to compete for larger projects, reduce office management and overhead costs, realign staff responsibilities, and streamline their services. The result is a firm that is more viable, more diverse, more nimble and more profitable.
Consolidation is not for everyone. You have to have the right fit of leadership, talent, services and culture. There are a number of decisions that must be ironed out concerning structure, finances, leadership and marketing. The firms must be brought together in a constructive and orderly manner to minimize disruption of services. But the rewards can be well worth the effort.
If consolidation is an option you’d like to explore, contact us. We can explain what’s involved and help navigate the process, so you can get on with the business of designing.