There is a terrific article in the December 15th issue of Advertising Age called “Lessons from The Obama Campaign”. While there are 10 terrific points worth reading, four in particular caught my attention:
It’s the product: you’ve got to have the product to market in order to get dynamic results!
Let others build buzz: identify your fans and let them say great things about you!
Put on a show: give people some sizzle, they will enjoy and remember it!
Don’t forget the basics: the more you strategically spend, the higher your chances of success!
Check out the article, its’ good stuff!