Before me on my breakfast table is a package of cereal. It knows who I am. That’s why I bought it. The design, the imagery, the slogans, the nutritional information, the copy created to appeal to my desire to eat something healthy say “we have what you’re looking for.” And it tastes good. My need has been met. There is no need for me to look any further.
What’s in your package? What are your strengths, your specialties, your level of experience, your successes, your unique qualities, services or expertise that say to the client, “I have what you’re looking for”? Packaging yourself involves more than creating a brand. It’s about positioning yourself in the market and communicating that positioning clearly, completely, and consistently across all aspects of your business, from how you design and interact with clients to how you dress and the personality you project through your marketing materials, web site and social media. It lets clients know who you are, what you do, and what you will deliver to solve their design problem.
If you try to be all things to all people, you just confuse clients. You’re like a generic, brand X box on the shelf. They don’t know what they’re getting. When you package yourself, you attract the clients you want, and they will pay more because they know they’re getting exactly what they’re looking for.
Don’t settle for the clients you get. At DMC, we can help you define and put together a compelling package for your practice that will entice the clients you want. Contact us and let show you how.