As a design professional navigating today’s media landscape, whether it’s digital or print (which I can assure you is not dead), the most crucial elements of your public relations and advertising efforts are images of your work. And by that I don’t mean your images need to be good – they need to be great.
While the options for designers to get their messages out today are incredibly varied – from Facebook to dwell – the unifying factor is that they all rely on beautiful images. With that in mind, most great images are typically taken by great photographers. So, I suggest that my clients always set aside enough money in their marketing budgets to have their best projects, or the best rooms from a specific project, photographed by an excellent photographer. Once you have these images, you’ll be able to use them for multiple purposes, like your editorial coverage, social media posts, website and portfolio.
I have over two decades of experience consulting with interior designers on ways of configuring their marketing and PR efforts to reach potential clients. I also help them develop business and marketing plans to convert prospects into customers.
Please take a moment to watch the video I have posted with more on this subject, and contact me if you are interested in seeing how I can help you make your pictures worth more than a thousand words, but rather a thousand dollars.