When was the last time you reviewed your firm’s menu of services? If you don’t have one, you should. If you do have one, have you checked it lately to make sure you are keeping pace with the changes in the market?
Above all, your menu of services should be client friendly. Since most of today’s clients start their search for a designer online, your website should include a page that clearly spells out your menu of services in easy to understand, jargon-free language. They likely have not worked with an interior designer before, so briefly explain what each service involves. Transparency is key to building a client’s trust and initiating a conversation.
Many clients now are considering doing part of the project themselves or, initially, are only seeking professional advice. If you are interested in working with these clients, provide them with options upfront. What’s involved in a consultation, and how much do you charge? For concepts and a color scheme? Do you charge differently if the client wants to do the purchasing? As I have mentioned before, package deals are a great way to entice these clients, but you need to be clear about what is and what is not included in the package.
Confused about how to market yourself to today’s clients? Join me for my upcoming interactive session, “New Conversation – Evolving Your Business with the DIY Consumer” at the Decorative Center Houston, October 22, 2014 at 2:00 p.m. For more information, visit the DCH website.