To Market, to Market

Laura Buchner is principal partner, along with Kirsten McCoy, of Meadowbank Designs in Wayne, Pennsylvania. The firm specializes in residential design, with an emphasis on modern traditional and a portfolio that includes historic preservation and vacation homes, as well as primary residences, additions and renovations.

Buchner and McCoy took over the firm from founder Penny Steele, and at first they had plenty of projects coming their way. Then business began to drop off. They realized they needed to reach out to a new client base. “We definitely had to step it up a bit,” says Buchner, “but we never had to do it before. We didn’t know where to start.”

They contacted DMC for a business consultation on marketing and PR strategies, and were so pleased with how helpful Lloyd was, that they engaged him on retainer. “Lloyd really helped us out,” says Buchner. “He was very in the know about the industry, had a lot of useful contacts, and gave us lots of ideas about how we could get our firm in the public eye.”

Lloyd helped them put on a PR event, showed them the ins and outs of getting published in the local press and posting blogs, and gave them pointers on improving their website and their social networking presence. Once again, business is booming. “Lloyd really motivated us to get serious about our marketing, and he was there for us every step of the way,” says Buchner. “Had we not hired him, we would not be where we are today.”

How can DMC help your business? Contact us, or call (212) 777-5718, to arrange a confidential consultation.

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