Why Do You Do What You Do?

Amid all the ups and downs, hassles and frustrations that come with running a business it’s easy to lose sight of what led you down this road in the first place. I don’t know of any designers who went to design school because they wanted to spend hours on the phone placating clients or cajoling suppliers into delivering merchandise on schedule. At the end of the day, though, that’s what pays the bills. But unless you’re solely in business to make money, it’s not what feeds your soul.

The day-to-day grind of running a business can wear you down over time. You can reach a point where you begin to wonder if it’s all worth it. Believe me, I’ve been there. That’s why it’s so important to take some time once in a while to get back in touch with your original passion and vision, and assess what’s going on in your business.

What could you be doing differently that would free up more of your time to do the things that really matter to you, that give you joy and satisfaction? Are there routine tasks you could delegate or outsource? Do you need to schedule time on your calendar for the activities you enjoy and look forward to? Have you been wanting to try your hand at something new, to give yourself an interesting challenge, or develop a different skill? Or do you just need some time away to refresh and soak up some inspiration?

Any and all of the above are possible, even if you’re a sole practitioner. Many options are available. It just takes a shift in perspective and some planning. I can help. Contact me, and together we can create a plan to get your excited about your design business again.


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