Resources: Video Training

Business Building | Tips From Top Pros | Courses and Services

Business Building

Pricing for Project Size
The key to sustainable pricing when job sizes vary, is to be strategically flexible in your approach to a potential client. Watch now

Do-It-Yourselfers: Working with the DIY Market
How to approach clients when a Do-it-Yourself mindset prevails in today’s market. Watch now

26 Steps for Success
Los Angeles business leader and real estate developer Steve Soboroff has 26 steps for success. Lloyd applies them to building a thriving design business – from A to Z.  Watch now:  Part 1 |  Part 2 |  Part 3 | Part 4

Time is Right For Marketing
Find out about the importance of doing marketing even when you are busy. Watch now

If you run a brick-and-mortar service, this message is about how to approach the retail marketplace to remain profitable. Watch now

State of the Industry
As far back as 2011, Lloyd saw how the impact of ‘big box’ stores demands that designers re-think how they present and charge for value.
Watch now

Client/Designer Relationship
Brief overview of the personal/professional dynamics Lloyd helps professional designers deal with, summarized in a Wall Street Weekend news clip. Watch now

Tips From Top Pros

Valuing Fine Art: What to Buy and When

Lloyd interviews Rob Suitor, principal of Winston Art Group, an agency that navigates the art world for new or established art collectors. Learn about how an art advisory firm collaborates with professional designers to work with existing art or new acquisitions. Watch now

Interview with Gary Trudell and Retail Success with Custom Comfort Mattress
Lloyd talks with Gary Trudell about his approach to clients in a luxury mattress market. Gary shares his unique expertise, and how he developed a niche providing custom solutions for clients. Watch now

Interview with Greg Mosier and International Real Estate Market
Greg Mosier discusses the new dynamics in the luxury real estate market, and the rise of the individual agent – as opposed to the firm — as a marketing force. Greg talks about the relationship between professional designers and marketing luxury real estate. Watch now

Courses and Services

Evolving Your Design Practice in Today’s Market – New course offering
The evolving economy brings a flood of images to today’s consumers and impacts how they think of using design services. Find out how to have a new conversation with your design clients that works WITH the drive to explore and shop online. Watch now

Master’s Class Introduction
Coming out the 2007-2009 recession, the marketplace presents a whole new playing field for design firms. Find out what to expect from Lloyd’s Master Class on marketing, pricing and sales. Watch now

Introducing Design Management Company
Coaching that responds to your unique challenges provides you with new marketing and business skills to grow. Watch now

Introducing IMatchDesigners
How a designer referral service promotes incredible results by selecting designers for the unique personal and professional capabilities they bring to the project.
Watch now

See More Business Building Resources