Downloads & DVDs Designer Documents Books Special Offers
After 20 years in the business, you would expect that Lloyd has learned a thing or two. Well he has – and he’s happy to share all of it with you. The next best thing to a one-on one consultation, or attending one of his seminars, is to learn from Lloyd in the comfort of your own home or workplace. Whether you’re looking to find new, effective ways to market your business, negotiate higher fees, reduce potential client conflicts or streamline your project management, Lloyd has created a course, book or CD to meet every challenge today’s interior designer is facing.
Increase your profitability AND your peace of mind!
We welcome you to peruse the business and marketing tools below, created specifically to help design professionals like you.
Lloyd Princeton’s Designer Seminar Series
Now you experience of attending one of Lloyd Princeton’s live speaking engagements through his “Designer Seminar Series” available to you in DVD and digital download formats. Benefit from Lloyd’s years of experience consulting one-on-one with hundreds, and speaking to thousands of interior designers just like you. Recorded in front of an audience of designers, each presentation has been broken down into succinct, easy to review chapters, so they’ll always be at the ready to educate, motivate and inspire you.
Reigniting the Fire Within You: Purpose and Passion in Design
Today, designers are finding themselves in the same position as most businesses, trudging through the post-2008 economy. Even as conditions improve, clients seem stuck in a recessionary mindset – one in which they expect, even demand, to get more but pay less. In this session you will learn how to enjoy the design business again, manage your time, relationships and resources; reconcile fee structures with work; and develop the right plans (not just social media!) while creating SMART goals.
Digital Download
Marketing Interior Design
In part one of his Master’s Class series, Lloyd lays the groundwork for how to identify and market to your ideal, prospective client. Lloyd explains how to build targeted awareness of your interior design business and services through messaging and brand identity, by creating an effective website and blogging, as well exploiting social media and pay-per-click advertising.
DVD
Digital Download
Deciding What You Are Worth and Charging It!
Part two of Lloyd Princeton’s Master’s Class focuses on how to interview and bid once you land a prospective client. Lloyd gives you pricing options and ways to formulate your charges in an all-important letter of agreement by exploring various pricing options, including: Design fees, hourly, cost plus, percentages and fixed fees.
Digital Download
Selling Clients What They Need, Not What They Ask For
Part three, and the final chapter of Lloyd Princeton’s Master’s Class, explores the psychology of the sale and teaches design professionals how to ask the right questions in order to steer their clients towards what they need and will ultimately buy.
Digital Download
2-in-1 DVD Set
Deciding What You Are Worth and Charging It!
Part two of Lloyd Princeton’s Master’s Class focuses on how to interview and bid once you land a prospective client. Lloyd gives you pricing options and ways to formulate your charges in an all-important letter of agreement by exploring various pricing options, including: Design fees, hourly, cost plus, percentages and fixed fees.
Selling Clients What They Need, Not What They Ask For
Part three, and the final chapter of Lloyd Princeton’s Master’s Class, explores the psychology of the sale and teaches design professionals how to ask the right questions in order to steer their clients towards what they need and will ultimately buy.
Double your value with this two DVD (in one case) set.
DVD
Digital Download
Master’s Class (all 3)
Save $15 or more by purchasing Lloyd’s entire Master’s Class series featuring three of his signature presentations: “Marketing Interior Design,” “Deciding What You Are Worth and Charging It!” and “Selling Clients What They Need, Not What They Ask For.” Through his Master’s Class, Lloyd will teach you how to:
- Target and market to your ideal prospective clients through enhanced messaging and brand identity
- Improve your skills when interviewing, and being interviewed by potential clients, and increase the attractiveness of your bids
- Adapt and apply various types of pricing and design fee options to your projects, including hourly, cost plus, percentages and fixed fees
- Strategize for the best ways to adapt your design practice to succeed in a marketplace flooded with “do-it-yourself” messages and images
- ‘Position your brand, package your services and optimize your pricing
Define, Position, Present: Facing the Pricing Challenge
During this hour-long, recorded tele-seminar, Lloyd walks through his standard letter of agreement that he uses and reflects on the best ways to:
- Define your clients’ needs
- Position your services
- Present them in an easy to understand and enforceable letter of agreement
In the last year you were most likely challenged by client requests for pricing that is different than you are used to charging. You might be used to charging for time and materials or some sort of mark-up on product and have gotten push-back. Most people have had the experience of client’s asking for a fixed-fee on their projects, wanting to know what your fees are “all-in” even though they do not know what they will require from you, and will expect you to perform above and beyond your pay grade.
Even if you are happy with your current agreement, you will be able to follow along and gain valuable tips for negotiating your next agreement and possibly restructuring your current agreement.
Digital Download
Designer Documents on Compact Disc
Letter of Agreement
An absolute necessity when engaging current and potential clients, this LOA is easy to use. It addresses and articulates the needs of everyone involved in the design process.
Using this agreement will set appropriate expectations and boundaries, minimize potential conflict, help you negotiate higher fees, save you time and afford you clarity, as you secure new projects.
Both you and your client will find this LOA’s format easy to understand and not intimidating, but most importantly, legally binding. Use it to instill confidence and present yourself in the most professional manner.
Letter of Agreement
Designer Training Manual / Standard Operating Procedures (SOP)
This invaluable guide outlines the steps to managing a successful interior design project, including perfecting client interview skills, presenting letters of agreement and implementing all phases of the design process, to project completion.
This SOP is fully-indexed for ease of use to improve your project management skills, and serves as an ideal training manual for new employees or people new to the industry, as well as a great way to ensure consistency from project to project.
Designer Training Manual
Books
Marketing Interior Design
With this book Lloyd Princeton, international marketing expert to the interior design industry, explains how you can stay abreast of changes in the industry, increase your revenue, work with your ideal clientele and develop your own product line!
Marketing Interior Design
Designing for Wealth
It is critical for you to be strategic with your wealth accumulation. You need to be hyper-aware of the taxes you pay, how you protect your assets, and how you minimize your liability. You do not need to be rich to be wise with your money or to put strategies in place to reduce your tax burden or to deter a lawsuit. Designers will find this book a valuable resource with tactics to augment strategies that you already have in place.
Designing for Wealth
Business and Legal Forms for Interior Designers
(by Tad Crawford and Eva Doman Bruck)
This latest addition to the best-selling Business and Legal Forms series provides 42 essential forms and checklists–all ready to copy and put to immediate use in any interior design studio. Each form includes step-by-step instructions and can be used as is, or easily tailored to meet a specific business situation.
Business and Legal Forms for Interior Designers
Special Offers
Buy a bundle option and save!
Designer Super Efficiency Package
Save $160 and get two books (Marketing Interior Design and Business and Legal Forms for Interior Designers) and two CDs (Letter of Agreement and Designer Training Manual)
Price $454.90 if bought individually – $295 bundle sale’s price
Designer Super Efficiency Package
Designer Super Efficiency Package 2
Save $190 and get three books (Marketing Interior Design, Business and Legal Forms for Interior Designers and Designing for Wealth), two CDs (Letter of Agreement and Designer Training Manual) and the DVD “Marketing Interior Design.”
Price $535 if bought individually – $354.95 bundle sale’s price
Designer Super Efficiency Package 2
