Lloyd Princeton, is available for hire as an MC, keynote speaker and facilitator for conferences, seminars and speaking engagements sponsored by design industry companies and trade organizations. Through these events, Lloyd helps showrooms, design centers, associations, manufacturers and vendors connect and resonate with professional designers.

Lloyd conducts a number of engaging seminars, on a full range of topics, which address the latest industry developments that affect the market for professional design services, tailored to engage your audience, as well as those (detailed below) that he has crafted from his decades of experience.

Please enquire, as many of these seminars are, and can be, accredited for CEU’s through IDCEC, IDS, NKBA and other trade associations.

Contact Lloyd to book a presentation tailored to engage, inform and educate your chosen audience.

Seminars

Marketing Interior Design
It’s not always easy to differentiate one design business from another, so Lloyd lays the groundwork for identifying and marketing to your ideal, prospective client. Lloyd explains how to build targeted awareness of your interior design business and services through messaging and brand identity, by creating an effective website and blogging, as well as exploiting social media and pay-per-click advertising. Rather than wait for referrals, designers will learn how to create new business! Ask about this seminar.

Buy it on DVD or digital download

Deciding What You Are Worth and Charging It
While design professionals know how to design, they don’t always understand what or how to charge for their services. Add into this the issues of dealing with long-term clients versus new prospects, and the situation is perfect to lose money. In this seminar, Lloyd focuses on how to interview and bid once you land a prospective client and gives you pricing options and ways to formulate your charges in an all-important letter of agreement by exploring various pricing options, including: Design fees, hourly, cost plus, percentages and fixed fees. Ask about this seminar.

Buy it on DVD or digital download

Selling Clients What They Need, Not What They Ask For
Consumers frequently ask for products and services that they think they need, based on a lack of information. When presented with what they have requested, they don’t make a purchase. In this seminar Lloyd explores the psychology of the sale, and teaches design professionals how to ask the right questions in order to steer clients towards what they need and will ultimately buy. Ask about this seminar.

Buy it on DVD or digital download

Master’s Class
This comprehensive seminar features three of his signature presentations: “Marketing Interior Design,” “Deciding What You Are Worth and Charging It!” and “Selling Clients What They Need, Not What They Ask For.” Lloyd provides all of the necessary tools to grow a business including marketing (attracting desired clients), pricing (how to charge them once found) and selling (the psychology of the buyer’s mind).This exciting class is offered in half-day seminars and specifically utilizes the salient points of Lloyd’s best presentations. Ask about this seminar.

Click here for Master’s Class registration
Buy it on DVD or digital download

Career and Recruiting Clinic 
Options abound for interior designers at whatever stage they are in their profession – starting out, returning to work, looking to change course, self-employed or working for someone else. Even the most focused and driven interior designers can benefit from taking some time to analyze the directions their careers are heading, to determine whether they’re truly on the right path – personally, professionally and financially. If you’re looking to work for yourself or someone else, you’ll learn the best way to package your talent to flourish in the design industry; if you’re looking to hire, you’ll learn search and hiring strategies for identifying and securing the best candidates – all from one of the industry’s top retained search consultants. Participants are encouraged to bring their resume, portfolios and goals to have them reviewed and evaluated. Ask about this seminar.

A New Conversation—Evolving your Business with the DIY Consumer
It is truly important to recognize that the landscape of design has permanently changed and that the influence of the DIY message is very strong, much like a siren call for the mass retailers. So, like they say, “If you can’t beat them, join them!” Lloyd advises attendees on how to position their brand, package their services, and optimize their pricing in order to maintain design integrity, professional and personal satisfaction, and give clients what they want in this new era of DIY consumers. Ask about this seminar.

Reigniting the Fire within You: Purpose and Passion in Design
Today, designers are finding themselves in the same position as most businesses, trudging through the post-2008 economy. Even as conditions improve, clients seem stuck in a recessionary mindset – one in which they expect, even demand, to get more, but pay less. Whether they’ve been in the business for years or are just starting out, many designers are looking for a way to reignite the passion they once had for the profession – to go back to the days when being an interior designer was fun. Thankfully, with a few strategies from Lloyd, some financial and some personal, they can.
Ask about this seminar.

Buy it as a digital download

DMC Workshops
You are invited to take part in a series of small, intimate workshops with Lloyd. During these two-hour sessions, limited only to ten participants, Lloyd will address management issues faced by interior design firms, and answer questions related to the business of design. Each participant will be allowed to submit three questions in advance, to be answered during the session, opening up a dialog and providing input from all the participants, and many leaders within the industry. Participants are also encouraged to bring their marketing materials for review.

Click here for Workshop registration

Get the PDF list of Lloyd’s seminars here